While armchair viewers admired the 36 gorgeous Dutch girls supporting their team against Denmark, the World Cup organisers were rather more suspicious.
And when the half-time whistle blew they moved in and gave all 36 the red card after it was revealed they were part of an elaborate piece of ‘ambush marketing’ by the Dutch beer company Bavaria who are not official sponsors at the tournament. [Source]
One thing is for sure. The company behind this ambush marketing campaign got more publicity from this than it ever imagined.
We sure are gonna miss them!
The dresses aren’t even branded! Although it is kind of suspicious that 36 women all in the same dresses flew in from Holland and were able to afford tickets to the world cup. If I was a FIFA Official I would ask to see payment records..I just ready the source article..did you see, the girls were threated with being put in jail for six months? Insanity!