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Metel Ma Shelta

Very cool anti littering awareness campaign designed by graphic design students Mohamed Olaymi,Nadine Razzouk and Lama Shehadeh. It’s a very simple idea, they printed out messages on the back of what looks like a folded LL10,000 note and dropped them in strategic places. When passerby’s notice the money on the floor they bend down to pick it up only to discover it’s not really money and instead find the anti littering message on the back. Here is a link to their [Facebook Page]

Thanks Razan


Jan 22, 2012


6 comments, add your own...


  1. Mohamed Olaymi says:
    January 22, 2012 at 1:12 pm

    thank you for the support.. hoping this makes a difference :)

    Reply
  2. Fady says:
    January 22, 2012 at 1:25 pm

    Love the idea! very smart

    Reply
  3. Mohamed says:
    January 23, 2012 at 1:23 am

    Wooooww, the people that started this are geniuses. Keep up the great work!!

    Reply
  4. TaaaaaJ says:
    January 23, 2012 at 11:31 am

    that’s gona piss a lot of people!

    Reply
  5. Lonestar says:
    January 23, 2012 at 8:38 pm

    What a great post. This issue needs to be addressed. What a great idea.

    Reply
  6. Bilal says:
    January 23, 2012 at 9:58 pm

    This is a very old concept, done worldwide plenty of times. I specifically remember this marketing campaign in Canada in 2008…

    http://4.bp.blogspot.com/_xpCs3FgK308/SFupCSFB9BI/AAAAAAAAABw/AfMj5v0IXbs/s1600-h/saitbill.jpg

    Reply


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