Category Archives: Advertising

Lebanon’s 72nd Independence Day

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google Google celebrating our Independence day with a doodle

Here’s a nice roundup of some of the Lebanese ads, videos, posters, caricatures about Lebanon’s Independence that were shared in the last couple of days.

DSC لبنان_بدمي via Donner Sang Compter Lebanon

Diwan Food always unites us

Sony Lebanon I love this! via SonyLebanon

Almaza Keef ma kenet b7ebbak, bi beertak b7ebbak. Via Almaza

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#WeStink: Act Before Trash Becomes A Trend

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trend Haute Zbouture Trashion Show by Comfu

It’s been over 100 days now since the garbage crisis started in Lebanon and the situation is getting worse every day. The government is obviously still to blame for everything that’s happening but there’s still a major problem in Lebanon, which is the lack of recycling and personal initiatives.

Personally speaking, we’ve been recycling at home since August and things are going perfectly fine. We’ve also been following specific guidelines to reduce waste and it’s working out very well. The municipality is even sending warnings to those who are not sorting their garbage properly and imposing fines.


Garbage should not become a trend and there are many ways to help in this garbage crisis:

1- You can spread awareness like the awesome guys from Comfu just did with the above video.

2- You can join the #YouStink protests that resume today.

3- And you can start recycling right now, and/or pressure municipalities, companies, neighbors, family members to start recycling as well. There’s an ongoing #letsSort campaign taking place right now where you share a video where you show yourself sorting the garbage at home and nominate 3 people in your entourage to do the same.

Of course you can do all three together (and more) but the important is to encourage recycling and start reducing waste.

lets sort

Join The Protests #La2annak_Healthy

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7irak via Body Buddy Beirut

A nutrition center in Beirut is making use of the recent events and lack of electricity in Lebanon to promote its business. Being healthy is definitely an advantage when you are running away from tear gas canisters, water cannons and the riot police and not having electricity is a good excuse to take the stairs.

The “Feek Tdayen” banner below is messed up though.

tdawen2 via Body Buddy Beirut

But not as messed up as the new “wet club” in Maameltein lol!

20151023_172846 Thanks Michel!

Electricité De Zahlé Has Gone A Bit Too Far

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The EDZ (Electricité De Zahlé) online campaign has been a brilliant one up until their latest ad. I love how they are shedding light on Zahle’s lifestyle and issues in a funny way and how they are bragging about their 24/7 electricity but they should have left guns out of it. In their latest ad which was shared yesterday, they show a young man from Zahle pulling a gun just because he couldn’t find a spot on the street to pee.

I don’t really understand what’s funny about that and I personally don’t know anyone from Zahle who carries a gun around with him when he’s out. Whether it does reflect Zahle’s society or not, carrying guns in public is dangerous and reckless. Moreover, this ad couldn’t have come at a worse time especially after what happened during Skaff’s funeral in Zahle last week.

I’m still jealous though that they have 24/7 electricity and water. Maybe they should think of promoting Zahle as a safe city and encourage Lebanese and tourists to visit it.


Who’s Behind The #HardToBelieve Campaign?

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Update: It’s an SGBL campaign.

I spotted two billboards (Arabic & English) this morning and found a Facebook page as well. I’m hoping this is not a lame campaign because the hashtags (#HardToBelieve #صعبة_تتصدق) are quite good.

Here are few things that are #HardToBelieve in Lebanon as well:
– A Hekmeh Riyadi game without a fight.
– A Wedding convoy that doesn’t block the highway.
– A restaurant that doesn’t serve Arguile.
– Finding a table at Zaatar W Zeit between 2 and 5am on weekends.
– A restaurant/pub with a self-parking service not a valet.