If I had seen this ad on TV, I would have never guessed it was a Cafe Najjar one. Beach house, surfer with dreadlocks, beach volley and a camp fire: A drastic change from their latest ads but a good one in my opinion.
It’s a feel-good summer ad and I love how they’re showing beautiful areas and surfers in Lebanon because very few people know that you can actually surf here. There’s one thing that I didn’t get though: Why is he drinking Cafe Najjar in a mug? Who does that?
Child marriage continues to be a serious problem in Lebanon and the Middle East. Girls are generally more impacted than boys as they are not physically nor emotionally ready to become wives and mothers. Child marriage is also quite prevalent among Syrian and Palestinian refugees in Lebanon and families seek to marry their teenage girls for protection or economic reasons.
Raising the minimum legal age of marriage to 18 is a must but is unfortunately far fetched in Lebanon.
A Lebanese lawyer apparently got offended by MTV’s brilliant road safety campaign and is planning to sue them. Sandrellah Merhej, the lawyer in question, wants to stop the ad because it is disrespectful to religious symbols (mainly Christian Saints in that case). She even stated that a protest was being planned against MTV but they decided to legally sue MTV instead.
Now isn’t that the most ironic thing ever? someone suing MTV for disrespecting Christianity while MTV keeps bragging about standing for Christian rights in Lebanon? What would be even more ironic and funny is for the lawyer in question to fall into a pothole and ruin her tires on her way to the hearing session.
I personally loved the ad and thought it brilliantly tackled road safety in Lebanon.
I seriously have no idea who came up with that ad, but this guy acts exactly like me. I lock my car at least 3-4 times and if I’m leaving the laptop in the car, I check all the doors like 5 times. I make sure our building’s gate is properly closed and don’t get me started with my daily house inspections. I check everything twice every morning before leaving and twice before sleeping.
My wife couldn’t stop laughing when she heard the ad.
PS: As far as online payment is concerned, I only use one specific card with a low limit and always make sure the website is secure enough. Of course with 3D Secure, payments are even more secure now so it’s great news for me and that other “Najib” lol!