XXL December ad – Couldn’t find a YouTube link to the new ad
A blog reader pointed out to me an error in the new 2013 XXL Energy Drink ad whereas the guy does a calculation mistake when counting the money him and his gf have. He says he got 900 and can manage an extra 200 plus Abu Abdo’s 150 which sums up to 1350 somehow.
Why are they making a big deal out of it? It’s a race in the desert and there’s nothing racist about it.
Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.
“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC. [Link]
Lebanese Eli Khoury is the founder of Saatchi & Saatchi Levant in Beirut in 1992. The agency flourished, winning dozens of awards in Lebanon and the Middle East, setting new standards in
creative excellence and brand design across the region and becoming a key component of the Saatchi & Saatchi Worldwide network. [Bio]
He is currently the Chairman and Chief executive of Saatchi & Saatchi Levant.
Eli Khoury, directeur général et président de M&C Saatchi MENA, a été désigné homme de l’année 2013 par le magazine Arab Ad pour ses nombreuses réalisations et son travail créatif dans le domaine de la publicité au Liban, dans la région et à travers le monde. « Khoury est un patriote réformiste qui aura risqué son affaire à plusieurs reprises au nom d’une idée brillante, toujours avec le courage propre à ces hommes qui croient réellement en leurs capacités à changer le monde », a souligné Walid Azzi, éditeur et rédacteur en chef du magazine. Le choix d’Arab Ad a par ailleurs été salué par de nombreuses personnalités, dont l’ex-directeur général du groupe Zain qui écrit : « Il est difficile d’exprimer toute la gratitude et le respect que je lui porte tant sur le plan professionnel que personnel. C’est quelqu’un pour qui j’ai la plus grande estime et je reste extrêmement fier d’avoir eu l’occasion de collaborer avec lui. [LorientLeJour]
While watching Red Bull’s last commercial for Middle East and Africa, I noticed they are starting a new campaign tomorrow to encourage Red Bull fans and consumers to share their own personal ‘Gives You Wings’ moments on the website. Basically what you need to do is go RedBullMEA.com/GivesYouWings then click on the “Share what inspires you” tab and upload a cool picture (No videos yet) of you doing a crazy ski jump or skydiving or any other activity with a short personal quote.
I think that’s a great idea and I hope to see many Lebanese posting cool pictures. I already know a couple of friends who would be more than delighted to have their pictures on Red Bull’s website. I also have a picture of myself that would be perfect for this campaign, but I will have to dig it out as it was taken back in 2003 or 2004 when I was on vacation in Turkey.
Check out Red Bull’s website for more info [Here].
Based on what I read on BrofessionalReview, the SmiLebanon campaign was launched by the Ministry of Tourism to promote the 50 days sales period initiated by the Tourism Minister himself and encourage Arab tourists to come visit Lebanon.
The first ad is nice (a bit too emotional though?) while the second is horrible, but I don’t see how those ads are supposed to bring us any tourists. Maybe it’s safer if we go back to showing hot Lebanese girls in pubs and on the beach, or make a winter version of the [Lebanon Blues] campaign, or even better include our gorgeous Miss Lebanon and her twin sister in one of the ads.
The poster above has stirred up some controversy on The Angry Monkey’s Facebook page whereas some people considered it to be sexist and disrespectful to women while others liked it.
Knowing that the Angry Monkey is a pub and not a restaurant, and that a lot of people go there to watch local bands perform, and that they’ve been posting ever since they opened all sorts of naughty/dirty jokes and pictures on their page, I am not really sure we can label this as a sexist poster. What are your thoughts on that? [Another "Dirty" Poster]
Interestingly enough, most of the Angry Monkey staff are women, including the manager and the page admin who uploads these pictures (As per her own comment). This being said, maybe they should consider getting a hot guy, with Daniel Craig-like abs, to pose for their next poster having a burger lol!
All in all, this pub is obviously not targeting people sensitive to dirty jokes/posters and sexual innuendos and is definitely not renting billboards to show these Sexy/Sexist posters, so the best thing IMHO is to just loosen up and have a laugh or Unlike the page and not visit the pub.
You can visit The Angry Monkey’s Facebook Page [Here].