Category Archives: Advertising

Updated (It’s A Loto Campaign) Who’s Behind The Black Cats Campaign?

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There’s an ongoing campaign all over Lebanon portraying black cats as being bad luck and asking people to catch the black cat. I honestly don’t know who is behind it, but I find it wrong to portray black cats as being bad luck and ask people to catch black cats. If anything, doing so will further negative stereotypes and that’s the last thing black cats need as they already are abused because of such misconceptions. Moreover, asking people to catch a black cat and call a number once they do is a terrible idea as people might hurt them in the process.

In all cases, I’m trying to figure what’s the purpose of this campaign and if you know anything, please do share. More importantly, leave the black cats and all the cats alone and don’t try to catch any. If anything, adopt one :)

Update: Impact BBDO worked on the campaign for LOTO. Since Black cats are considered bad luck in Lebanon, LOTO are sending all the black cats on a vacation from Lebanon to New Zealand.

I’m sure there’s no negativity intended around this, but I wouldn’t have asked people to catch black cats. The campaign could have been targeted towards black cat owners instead. Here’s the video:


Animals Lebanon responded to this ad by encouraging people to adopt a black cat and stop the negative myths about them.

#NO2DrinkDriving Uber Beirut Offering $1 Rides All Weekend

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I love the initiative and I think the government should consider financing such campaigns to make taxis cheaper during the weekend between 10pm and 6am. That way, we will have less traffic and less people will drink and drive. If the government can’t afford it, I’m sure a lot of brands are willing to collaborate and offer sponsorship.

Personally speaking, I always use Uber when I’m in Beirut. It’s affordable and extremely convenient.


romantic gino Gino is in the video being all poetic and stuff.

Cool Easter Ads From All Over Lebanon [2015]

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Castania Castania mbayyada!

Here are some of the Easter Ads I spotted this year. Kababji and Castania were the most creative this year while Exotica re-used last year’s ad. Here are last year’s ads in case you missed them.

MARCH ad from last year was brilliant!

Exotica Exotica

Kababji No more kebbit la2teen, hello eggs! via Kababji

Dodge Love this one from Dodge!

Jeep Nice one Jeep!

easter-2015 via Vivad

KHoury Khoury Home

Mayrig Mayrig restaurant

dunk #Huntindonuts not eggs this year – via DunkinDonuts

Nazha Ma3moul el Eid – via Beit Nazha

Sony via Sony Lebanon

Sweet Sweet Easter treat – via Dulce ‘n Banana

Tamashii via Tamashii

easter-01 via BeirutFood

Touch via Touch

Alfa via Alfa Telecom

brgrco Easter buns – Brgrco

Yasa via Yasa

Noss El Balad Akal Zabet El Yom!

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Sakker el Dekkene pranked all the Lebanese on April 1st by putting fines on their cars. The fines includes messages like “El Nef3a mich nef3a”, “Titi Titi 7artou2a ro7ti 3al Mecanique wou Akeed jeete 2at3a” and “Dboto 2abel ma yodebtak” in an attempt to raise awareness on corruption and bribes and incite people to report such things. This campaign is a wake up call to all drivers breaking the law and to the authorities that traffic fines are meant to raise awareness not just collect money.

Sakker el Dekkene initiative was kicked off in May 2014 and they’ve been doing a great job fighting corruption in Lebanon and collecting statistics and reports.

Let’s all report corruption and bribes la Nsakker el Dekkene once and for all! Wou t3eesho wou teklo ghayra!



Ta2 El Chelech El Zehlewé (Zahle Guys Gone Crazy)

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I spotted this video yesterday showing Zahle guys trying to reinvent the Harlem Shake dance in a hair salon. I can’t confirm if it’s a recent video or not but it’s quite hilarious and it could easily go viral. Let’s call it the “Zahle Shake” and see other hair salons in Lebanon do the same lol!


Speaking of Zahle, they’re still celebrating online the fact that they have 24/7 electricity and I believe the people running the EDZ Facebook page deserve an award for the slogans and videos they are putting, as all my Zahle friends can relate to them and are enjoying them.

Here are the last two videos shared:



Meanwhile, generator owners are still upset and decided to come up with a boring Facebook page to answer the EDZ people. It’s definitely better than attacking and destroying electricity transformers.


Lebanese Mothers Had A Nice Surprise Waiting For Them At The Movies

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“Ne7na ma3 7oriyyit el te3beer bass sma3 kelmit 2emmak”. I suggested that slogan to one of my friends who was working on some university project and even though it’s a bit silly, I’m pretty sure most of us woke up and realized one day that our mothers were right about a lot of things. I’ve always been a stubborn kid and refused to listen to what my parents told me, but I learned through my mistakes that they were right about many things and started changing my ways (without admitting it). Funnily enough, I’ve come to realize after many years that I am similar to my mother in many ways, as she’s also stubborn and refuses to admit a mistake at first (don’t tell her I said that), she always does good without expecting anything in return, she always adapts easily to new circumstances, she likes winning arguments or having the last word in a debate, she goes quiet when she’s angry and she loves buying gifts and spoiling her family and friends.

What I love most about my mum is how proud she is when she sees me on TV or in some paper even though she doesn’t really follow the blog and didn’t really figure out yet why I’m appearing on TV shows or traveling for events. She doesn’t really care but makes sure to tell everyone about it and of course give them number in case they have an internet or smartphone problem (same for my dad).

This being said, Alfa this year took Mother’s Day to another level and kicked off the #صار_لازم_قلّك campaign as they asked people to submit videos and tell their mothers they were right. I personally loved the idea and I salute those who submitted their videos and took part in that campaign. For those who refused to admit yet, every day is a Mother’s Day and a new opportunity to tell your moms they were right.


Best Mother’s Day Ads In Lebanon [2015]

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ALmaza Deyman fo2 rassna – by Almaza

Exotica’s ad is still the best I’ve seen this year!

Maria Pino #‎FromHeadToToe‬ by Maria Pino

Nicolas Sehn To the women of our brave Lebanese Army – by MP Nicolas Sehnaoui

dairy Nice wordplay By Dairy Khoury

Kababji Moms leave their special touch everywhere – by Kababji

khoury Khoury Home giving mothers a free social media course this year

volkswagen The most important promise to keep – by Volkswagen Lebanon

kunhadi Drive responsibly

touch I never bring back the Tupperware :S

BankAudi Every day is Mother’s Day – by Bank Audi

Dodge Spoil her – by Dodge Lebanon

Jeep True that – by Jeep Lebanon

Castania By Castania

barilla Hahaha good one by Barilla

ssitcom Hilarious one by Sitcom Lebnene

FAIL: Offer Your Mother A Housekeeper For Mother’s Day

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11071470_10152614375921831_2215918675356232750_n via Kafa

That’s just so wrong on so many levels! What were they thinking? And to make it even worse, there are special offers on nationalities :S

Update: Speaking of bad Mother’s Day ads, Mustapha just reminded me of this 2011 Klynn ad.


Update2: The company that sent the shameful SMS apologized.


Update3: Minister Sejaan Azzi has decided to close down the company in question. Thanks Rami!