Throwing garbage in nature is a crime and Lebanese who are illegally dumping their trash in valleys, mountains and in the sea should be put behind bars. Ghaleb Cabbabe came up with a smart campaign to raise awareness on this matter by replacing the usual recycling signs with the ones shown below.
This is not the solution we want for the waste crisis. This is corruption and ignorance at its best.
Zahle residents have every right to brag about their achievement as they now have 24/7 electricity and water and have sorted out their garbage issues as well. More importantly, they managed to confront generator owners and the mafias behind them and keep them away from the city.
Uber Beirut and LiveLoveBeirut are teaming up to launch a food drive in Beirut to provide food to families in need during Ramadan. The food drive took place today and was extended for an extra day tomorrow to give those who couldn’t donate today another chance. Over 200 bags full of food were collected today which is quite awesome.
I’m requesting the food drive tomorrow and I’m hoping everyone else will as well as it’s for a good cause and barely requires any effort.
Here’s what you need to do:
– Open your Uber app [Android] [iOS] tomorrow Friday July 10th between 11am and 4pm
– Request the FOOD DRIVE option in your app (Move the slider to the far right)
– Bring at least five canned goods / non-perishable food and hand them to the volunteers who will be in the FOOD DRIVE cars (For ex Tuna, Beetroot, Homos, Beans, Rice, Pasta, Lentils, Burgul, Jam, Halawa, Processed cheese, Sugar, Salt)
You will then receive a thank you perk of $5, $10 or $200 worth of Uber credit automatically in your account at the end of the day and a complimentary Live Love Beirut bracelet. The food will be distributed to families in Beirut by Iftar time.
If you are taking part in the campaign, send me a picture of the goods or how you delivered the goods to the Uber car and I will gladly share it on the blog. The Food Drive is taking place in Hamra, Verdun, Downtown and Achrafieh only.
Ramadan is not only a religious occasion, but also a social and cultural one. It is a time to reach out and help those who don’t have a home or family to come back or don’t have enough to feed their children. This year, Al Rifai has decided to send out drones to deliver special packages to families and individuals in need and help them enjoy Ramadan. The drones, called Angel Drones, will be delivering packages throughout the whole month of Ramadan.
Al Rifai has always been creative with its ads and campaigns. I love the idea, I just hope no one will report the drones to the authorities thinking they are Israeli lol!
The new Pepsi #MeshGhalat ad is being criticized for using the word Ataf to refer to women and I agree that the term is disrespectful but not specifically towards women. I’ve seen girls use that term as well and it’s more of a slang term that’s inappropriate to use when referring to anyone in general. So yes using the “ataf” term is wrong but I don’t think that’s the only problem with this ad.
In fact, I still can’t understand what’s really happening between the guy and the girl. For all I know, it could be one of three scenarios and all of them don’t make sense:
1- The guy’s car overheats so the girl comes to the rescue and they decide to have a picnic together?
2- The girl is with the guy and the car overheats and he has the picnic kit ready so he gets to spend quality time with her in the wilderness?
3- The girl was having a picnic by herself and this guy comes out of nowhere because his car broke down?
Moreover, who does a picnic in Faqra (looks like Faqra in the background) and who keeps a picnic set and a hiking backpack in his car all the time? Kello mich zabit 🙂
To be fair, the two other ads are pretty cool and the whole #MeshGhalat campaign is fun. I used that hashtag a lot and it will easily go viral.