Category Archives: Advertising

Nutella’s Controversial Billboard

Posted By :

nutella - Copy Picture via Rania el Khatib

People are apparently upset with the above Nutella billboard because it shows Christian names with the English version and Muslim names (Except for Sarah which is not Muslim) with the Arabic one. I don’t know if all the billboards are like this one but I agree that the way the names were depicted in this one is wrong, even if it wasn’t done intentionally. I wouldn’t make a big fuss out of it though but whomever did this should have been more careful.

It is worth noting that it’s common in Lebanon to have billboards in Arabic for areas like Tripoli and the same billboards in French and English in areas like Jounieh and Beirut.

Update: Here are all the Nutella billboards I found on my way to work today. I couldn’t find the one posted by Rania (shown above) and as expected, there are many versions in both Arabic and English. I am checking now to see where that billboard was spotted.







Lebanon Featured On The North Face’s Instagram Account

Posted By :


The North Face featured on its Instagram account this stunning picture of Tannourine that was taken by team climber @bookofsamuel. The picture shows Will Nazarian, an Armenian/American climber, who’s been climbing all over Lebanon and has some amazing videos on the Rock climbing Association for Development page [].


Check this video below taken in Tannourine


Thanks Sarhad!

#NetworkOfHope: 33 Advertising Agencies From Lebanon & Jordan with 1 Message: HOPE

Posted By :


M&C Saatchi MENA kicked off an initiative with Pikasso to gather almost all the advertising agencies in the countries of Lebanon and Jordan, unifying them to all work together under one big message: HOPE. As a result, 23 advertising agencies from Lebanon and 10 advertising agencies from Jordan have each developed visuals that were printed by Pikasso and were mounted on 4X3m panels starting December 29, 2014. I like the initiative as it sends out a positive note for a new 2015 year, which will hopefully be better than the bloody and turbulent 2014 year we went through.

I tried digging out the visuals by tracking the #networkofhope hashtags and here are some of them:


Hope - FP7

Hope - Havas

Hope - Image lifting

Hope - Impact BBDO



Med Kek







There’s also this short visual by Clementine: