Communicate Levant just released their book of tens 2015 which includes comprehensive lists of everything that happened in Lebanon last year from viral campaigns, YouTube hits, epic media mistakes, promising local startups, bad outdoor ads, only-in-Lebanon images, ten hilarious people to follow in Facebook, ten hashtags that should be banned, ten most popular local TV shows as well as the top ten social influencers where I am featured in the top spot.
Communicate Levant asked Lebanese brands from various industries – be it F&B, Fashion, technology and others to come up with that list and it’s quite awesome to be on that list along with my fellow bloggers Gino from Gino’s Blog, Anthony from NGNO, Lana from L’armoire De Lana and Rami from +961. I’m glad British Ambassador Tom Fletcher made the list because he’s been more influential than most of our politicians in the past years and deserves to be on top for all the work he’s accomplished.
The Book of Tens came in a huge box that had balloons inside and a challenge, the #communichallenge where we need to do one of the following:
– Do something creative with the box (wear it, paint it, glue it, fold it or ship* an unloved one to a remote area across the Atlantic).
– Fit a colleague inside the box.
I already have something in mind and my younger brother won’t like the idea. Stay tuned 🙂
There’s an ongoing campaign all over Lebanon portraying black cats as being bad luck and asking people to catch the black cat. I honestly don’t know who is behind it, but I find it wrong to portray black cats as being bad luck and ask people to catch black cats. If anything, doing so will further negative stereotypes and that’s the last thing black cats need as they already are abused because of such misconceptions. Moreover, asking people to catch a black cat and call a number once they do is a terrible idea as people might hurt them in the process.
In all cases, I’m trying to figure what’s the purpose of this campaign and if you know anything, please do share. More importantly, leave the black cats and all the cats alone and don’t try to catch any. If anything, adopt one 🙂
Update: Impact BBDO worked on the campaign for LOTO. Since Black cats are considered bad luck in Lebanon, LOTO are sending all the black cats on a vacation from Lebanon to New Zealand.
I’m sure there’s no negativity intended around this, but I wouldn’t have asked people to catch black cats. The campaign could have been targeted towards black cat owners instead. Here’s the video:
I love the initiative and I think the government should consider financing such campaigns to make taxis cheaper during the weekend between 10pm and 6am. That way, we will have less traffic and less people will drink and drive. If the government can’t afford it, I’m sure a lot of brands are willing to collaborate and offer sponsorship.
Personally speaking, I always use Uber when I’m in Beirut. It’s affordable and extremely convenient.
Sakker el Dekkene pranked all the Lebanese on April 1st by putting fines on their cars. The fines includes messages like “El Nef3a mich nef3a”, “Titi Titi 7artou2a ro7ti 3al Mecanique wou Akeed jeete 2at3a” and “Dboto 2abel ma yodebtak” in an attempt to raise awareness on corruption and bribes and incite people to report such things. This campaign is a wake up call to all drivers breaking the law and to the authorities that traffic fines are meant to raise awareness not just collect money.
I spotted this video yesterday showing Zahle guys trying to reinvent the Harlem Shake dance in a hair salon. I can’t confirm if it’s a recent video or not but it’s quite hilarious and it could easily go viral. Let’s call it the “Zahle Shake” and see other hair salons in Lebanon do the same lol!
Speaking of Zahle, they’re still celebrating online the fact that they have 24/7 electricity and I believe the people running the EDZ Facebook page deserve an award for the slogans and videos they are putting, as all my Zahle friends can relate to them and are enjoying them.
“Ne7na ma3 7oriyyit el te3beer bass sma3 kelmit 2emmak”. I suggested that slogan to one of my friends who was working on some university project and even though it’s a bit silly, I’m pretty sure most of us woke up and realized one day that our mothers were right about a lot of things. I’ve always been a stubborn kid and refused to listen to what my parents told me, but I learned through my mistakes that they were right about many things and started changing my ways (without admitting it). Funnily enough, I’ve come to realize after many years that I am similar to my mother in many ways, as she’s also stubborn and refuses to admit a mistake at first (don’t tell her I said that), she always does good without expecting anything in return, she always adapts easily to new circumstances, she likes winning arguments or having the last word in a debate, she goes quiet when she’s angry and she loves buying gifts and spoiling her family and friends.
What I love most about my mum is how proud she is when she sees me on TV or in some paper even though she doesn’t really follow the blog and didn’t really figure out yet why I’m appearing on TV shows or traveling for events. She doesn’t really care but makes sure to tell everyone about it and of course give them number in case they have an internet or smartphone problem (same for my dad).
This being said, Alfa this year took Mother’s Day to another level and kicked off the #صار_لازم_قلّك campaign as they asked people to submit videos and tell their mothers they were right. I personally loved the idea and I salute those who submitted their videos and took part in that campaign. For those who refused to admit yet, every day is a Mother’s Day and a new opportunity to tell your moms they were right.