Ramadan is not only a religious occasion, but also a social and cultural one. It is a time to reach out and help those who don’t have a home or family to come back or don’t have enough to feed their children. This year, Al Rifai has decided to send out drones to deliver special packages to families and individuals in need and help them enjoy Ramadan. The drones, called Angel Drones, will be delivering packages throughout the whole month of Ramadan.
Al Rifai has always been creative with its ads and campaigns. I love the idea, I just hope no one will report the drones to the authorities thinking they are Israeli lol!
The new Pepsi #MeshGhalat ad is being criticized for using the word Ataf to refer to women and I agree that the term is disrespectful but not specifically towards women. I’ve seen girls use that term as well and it’s more of a slang term that’s inappropriate to use when referring to anyone in general. So yes using the “ataf” term is wrong but I don’t think that’s the only problem with this ad.
In fact, I still can’t understand what’s really happening between the guy and the girl. For all I know, it could be one of three scenarios and all of them don’t make sense:
1- The guy’s car overheats so the girl comes to the rescue and they decide to have a picnic together?
2- The girl is with the guy and the car overheats and he has the picnic kit ready so he gets to spend quality time with her in the wilderness?
3- The girl was having a picnic by herself and this guy comes out of nowhere because his car broke down?
Moreover, who does a picnic in Faqra (looks like Faqra in the background) and who keeps a picnic set and a hiking backpack in his car all the time? Kello mich zabit 🙂
To be fair, the two other ads are pretty cool and the whole #MeshGhalat campaign is fun. I used that hashtag a lot and it will easily go viral.
Communicate Levant just released their book of tens 2015 which includes comprehensive lists of everything that happened in Lebanon last year from viral campaigns, YouTube hits, epic media mistakes, promising local startups, bad outdoor ads, only-in-Lebanon images, ten hilarious people to follow in Facebook, ten hashtags that should be banned, ten most popular local TV shows as well as the top ten social influencers where I am featured in the top spot.
Communicate Levant asked Lebanese brands from various industries – be it F&B, Fashion, technology and others to come up with that list and it’s quite awesome to be on that list along with my fellow bloggers Gino from Gino’s Blog, Anthony from NGNO, Lana from L’armoire De Lana and Rami from +961. I’m glad British Ambassador Tom Fletcher made the list because he’s been more influential than most of our politicians in the past years and deserves to be on top for all the work he’s accomplished.
The Book of Tens came in a huge box that had balloons inside and a challenge, the #communichallenge where we need to do one of the following:
– Do something creative with the box (wear it, paint it, glue it, fold it or ship* an unloved one to a remote area across the Atlantic).
– Fit a colleague inside the box.
I already have something in mind and my younger brother won’t like the idea. Stay tuned 🙂
There’s an ongoing campaign all over Lebanon portraying black cats as being bad luck and asking people to catch the black cat. I honestly don’t know who is behind it, but I find it wrong to portray black cats as being bad luck and ask people to catch black cats. If anything, doing so will further negative stereotypes and that’s the last thing black cats need as they already are abused because of such misconceptions. Moreover, asking people to catch a black cat and call a number once they do is a terrible idea as people might hurt them in the process.
In all cases, I’m trying to figure what’s the purpose of this campaign and if you know anything, please do share. More importantly, leave the black cats and all the cats alone and don’t try to catch any. If anything, adopt one 🙂
Update: Impact BBDO worked on the campaign for LOTO. Since Black cats are considered bad luck in Lebanon, LOTO are sending all the black cats on a vacation from Lebanon to New Zealand.
I’m sure there’s no negativity intended around this, but I wouldn’t have asked people to catch black cats. The campaign could have been targeted towards black cat owners instead. Here’s the video:
I love the initiative and I think the government should consider financing such campaigns to make taxis cheaper during the weekend between 10pm and 6am. That way, we will have less traffic and less people will drink and drive. If the government can’t afford it, I’m sure a lot of brands are willing to collaborate and offer sponsorship.
Personally speaking, I always use Uber when I’m in Beirut. It’s affordable and extremely convenient.