KAFA’s Social Experiment Won 9 International Awards

The #ChildMarriage social experiment that Lebanese NGO Kafa produced last year and that was reproduced in New York earlier this year has won 9 international awards so far including: - Facebook EMEA awards ; - Facebook global awards - Cannes Lions - Directory-September 2016 - Impact D&Ad - Golden Drum - Shortlisted in MENA Effie awards 2016 Awareness is much needed on child marriage in Lebanon as the legal age is still not set to…

Café Najjar in a Mug Explained

The first thing that caught my attention in Café Najjar's latest commercial was the guy using a mug, not the traditional Lebanese coffee cup, to drink the coffee but that's not the first time Café Najjar uses a mug in one of its ads. In fact, I found an older commercial in the "Wen fi Lebnene Fi Najjar" campaign where they are drinking in a mug and there's a good explanation behind it. Café Najjar…
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MEA’s Cool New Safety Video

1 year ago
Middle East Airlines has finally changed its old safety video and replaced it with a cool and unconventional one. I love how they are shedding the light on Lebanon’s touristic sites through the video. Check ...
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Almaza vs. Beirut Beer

1 year ago
So Almaza Beer kicks off a campaign entitled “Almaza, Lebanon’s Beer” or #‎BeeretLebnen‬ and Beirut Beer hits back at them by reminding them that they are part of Heineken (they didn’t name it though). A ...
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Lebanese Army Ads [2016]

1 year ago
Protecting Lebanon 24/7. Here’s a roundup of the Lebanese Army Day I found this year. A Happy 71st birthday to our brave soldiers and I hope our kidnapped soldiers will be freed soon. My favorite ...
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Cafe Najjar From “Wen fi Lebnene Fi Najjar” To “Abel Kel Chi, Fi Najjar”

1 year ago
If I had seen this ad on TV, I would have never guessed it was a Cafe Najjar one. Beach house, surfer with dreadlocks, beach volley and a camp fire: A drastic change from their ...
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What Are These Girls Talking About?

1 year ago
Child marriage continues to be a serious problem in Lebanon and the Middle East. Girls are generally more impacted than boys as they are not physically nor emotionally ready to become wives and mothers. Child ...
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Four Funny Lebanese Takes on #Brexit

1 year ago
Almaza’s latest ad hints at #Brexit and the #Euro2016 #Lebexit – via Said Francis I’m not sure which is funnier: the photoshopped map or those who thought that was a good idea. Hilarious Jad! ...
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Best Father’s Day Ads From Lebanon [2016]

1 year ago
Kababji is my favorite this year Here’s a roundup of the best Father’s Day ads I spotted this year. If there are ads that I might have missed, please forward them to me. Happy Father’s ...
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The Most Frequently Asked Question in Lebanon: Dawle Aw Moteur?

1 year ago
For me, it’s even more complicated than Dawle Aw moteur, since we still don’t have our own circuit breaker (disjoncteur) and are using the main construction site one that powers three buildings. I have no ...
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