Category Archives: Fashion

On Being Fashionably Responsible: Lebanon’s VEA Turning Tires Into Handbags And Accessories

Posted By :

Paula A special VEA line signed and endorsed by Ms. Paula Yacoubian. The Paula by Vea collection’s profits went to serve causes of her choosing.

A single tire contains about the equivalent of two U.S. gallons (7.5 liters) of oil. If burned, it produces highly toxic gases that pollute the environment even further and releases many toxins, some of which can settle in your lungs. Unfortunately, thousands of tires are either disposed of as waste or burned in Lebanon every year, and it has become a trend to block roads by burning tires during protests thereby causing further pollution. Needless to say, the government hasn’t done anything to tackle this problem but VEA, a Lebanese-based business, has decided to recycle these tires (inner tire tubes) and turn them into fashionable rubber-made bags. The aim is to build and develop awareness about up-cycling in our society, and encourage other initiatives to help preserve the environment, and leave this planet in a better shape for our children.

VEA has already produced handmade rubber bags, wallets, belts and accessories that were all designed by talented Lebanese fashion designers, and also kicked off a special line signed and endorsed by Ms. Paula Yacoubian. Right now they’re looking to expand to a new line of items that includes home decor and accessories and they are crowd-funding the project on Zoomal. The aim is to raise further awareness among Lebanese by asking them to contribute to this great initiative and help up-cycle over 1,000 Kilograms of rubber during 2015.

For as little as $10, you can contribute and make a difference. The amount needed is $10,000 and all the cool items that will be produced will act as a reward for the generous contributors. There are 15 days left, so let’s fund this project and make it happen!



RIP Basil Soda

Posted By :


Lebanon lost today one of its renowned fashion designers Basil Soda. Soda unfortunately lost his battle against cancer after a couple of years and died today aged 47 only. I don’t know much about the man or about fashion in general but I remember he designed one of our friend’s wedding dress few years back and how it was a big deal back then. Also, I used to notice Lana (From L’armoire de Lana) posing in his dresses and it didn’t take a fashion expert to notice how gifted he was. Basil Soda’s brand is found in major international cities, including New York, Washington, Cannes, Toronto, Vienna, Moscow, Dubai, Beirut, all the way to Thailand, Taiwan, Hong Kong and Singapore. Some of the celebrities that wore his dresses included Katy Perry, Emily Blunt, Marion Cotillard, Jiang Yiyan, Morena Baccarin, and Giuliana Rancic.

Here’s how Basil Soda’s page announced his death today:

We are sorry to announce the loss of Basil Soda, the great international designer, he who built his company single handedly from the ground up. A great man who will always be remembered for his craft and beautiful soul.

And the beautiful testimonials posted by my friends Lana and Samar.



Sincere condolences to his family.

Miss Lebanon National Costume From 2011 Till 2014 At Miss Universe

Posted By :


It won’t be easy for Miss Lebanon to win Miss Universe anytime soon but since we have all these world renowned Lebanese fashion designers, it shouldn’t be hard to come up with a nicer national costume and have a chance at winning the Best National Costume award.

Sally Jreij’s costume was way too simple when compared to the [extravagant costumes] other Misses wore. Maybe we should let Madonna design the national costume for next year lol!



Here’s a sample of what other national costumes looked like:


Isn’t That The Old Elie Saab Logo?

Posted By :


I first thought it was Elie Saab until I re-read and noticed it’s Saba not Saab. However, I’m almost sure Elie Saab had the same logo with the same font and different thickness for the first and family name. Too bad I couldn’t find it online to compare the two as it must have be long time ago.

Spotted in Zahle.

Christian Louboutin Visiting Beirut And Loving Elissa’s Soft Singing Lips

Posted By :

Louboutin at le gray

I spotted a picture of Christian Louboutin on Le Gray Beirut’s Facebook page. I don’t know what he’s doing here exactly but he posted a picture of Elissa kissing him and complimenting her “soft singing” lips. I wish he had asked her what the hell happened to those lips? Specially the upper lip?

Elissa via ChristianLouboutin

Haifa Wehbe’s Dress in Star Academy

Posted By :


I don’t like Haifa but she can do whatever she wants and wear any dress she likes. Those who don’t like such dresses can switch to Tiji or the Disney channel. Claiming that Haifa crossed the line and disrespected women by wearing a sexy dress is pure ignorance. I wish Arabs (men and women) would react the same way to daily violations and malpractices against Arab women instead of focusing on Haifa’s ass (It looks better than Kim’s ass that’s for sure).

Moreover and like Dana said, I’ve seen girls wearing similar and even more provocative dresses at night clubs in Beirut and their pictures showing in magazines yet no one complained about it.

Dana Khairallah, a Lebanese lifestyle blogger, says that people kicked up a fuss about this outfit because of an ongoing struggle within Arab culture. “They think if women dress this way it would misrepresent our culture,” she says. “I find that hypocritical. I see Arab girls dressing more provocatively in clubs but no one cares because there are no cameras.”

“There’s also an element of social media meanness in what is happening that drives this bullying of celebrities.” she adds.


Haifa Wehbe