Based on what I read on BrofessionalReview, the SmiLebanon campaign was launched by the Ministry of Tourism to promote the 50 days sales period initiated by the Tourism Minister himself and encourage Arab tourists to come visit Lebanon.
The first ad is nice (a bit too emotional though?) while the second is horrible, but I don’t see how those ads are supposed to bring us any tourists. Maybe it’s safer if we go back to showing hot Lebanese girls in pubs and on the beach, or make a winter version of the [Lebanon Blues] campaign, or even better include our gorgeous Miss Lebanon and her twin sister in one of the ads.
I got a very nice surprise yesterday on my way back home yesterday, a new pothole in the middle of the Dora highway that ruined my right front and right rear tires. I got pissed for a few seconds but then smiled when I saw a lot of cars parked on the side of the highway having ruined their tires as well. There were 10 cars behind me and new ones were coming in every 10-15 minutes.
The tires were completely ruined and are beyond repair so I called my insurance’s tow truck and had the car moved to the garage. Of course I started thinking on how to report this to the ministry and have them pay for a pair of new tires but I quickly snapped out of it and remembered this is Lebanon we are talking about.
The positive side of this story is that I have two brand new Michelin tires to burn in case of a protest. I bet Meshkal’s director Dania Bdeir didn’t think this could be a valid reason to burn tires in Lebanon lol!
PS: I am thinking of coming up with a postcard for every ministry with a picture of their achievements.