Dick in a box

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One of the banks in Lebanon just launched a campaign aimed at young adults. They make it sound so X-rated! Their radio commercials start off by warning people that this ad is for mature audiences only. Their ads state 18+, for adults only. Come on people, it’s just a bank account, no need to make it sound raunchy!

What I liked the most about this campaign are the billboards. The guy is holding a box that’s pixelated as if he’s carrying something R-rated in it. It reminded me of the Saturday Night Live skit with Justin Timberlake “Dick in a box”. You can watch it here to know what I’m talking about [YouTube]

13 thoughts on “Dick in a box

  1. Patrick

    That’s actually a real song off of Lonely Islands album Incredibad. They have a bunch of funny/raunchy songs, just released one with Akon called “I Just had Sex”.

    Not really sure what I think of the ads, Lebanon is already over-saturated with sex driven ads (and general things).

    Reply
  2. Gilly

    I can’t believe I didn’t think of “Dick in a box” D:
    I mean it’s right there staring you in the face! Maybe if the box was a bit lower.

    Reply
  3. KM

    hahahahahahhahahahahah I love it!!! It’s the first time I c this video n it’s funny as hell n totally related to this billbord! dude ur posts r always funny as hell!!! love them

    Reply
  4. Beirut Footnotes

    Wow! I haven’t seen the “Dick in the Box” video before either, but it just cracked me up. It’s so ridiculous.

    But I totally agree with you; they are stretching it a bit too far…adults only??? But hey, maybe a “dick in the box” is one of those “special offers” that comes with the account…who knows?

    Reply
  5. Hisham Assaad

    well, first time i saw it, it was a bit fishy
    i wondered what it could be about!
    could it a support for porn? sex toys? prostitution? possibilities are endless especially with a wild imagination like mine

    fransabank has already released kids and adults card posters that looked like 007 and harry potter, but i think they didnt get much attention :P

    Reply
  6. Pingback: Lebanese blogosphere weekly link roundup (2011/01/30) | +961

  7. Lorena

    LOOOOL! Good one! I saw it and was wondering why the box was pixelated. Looks like the designer had a low-res photo of the box that got printed by accident.. big design NO-NO! Their campaign is all wrong.. Like you said, it’s just a bank account ad! Invest those ad dollars on stronger campaign :-P

    Reply
  8. oliver

    well if it attracted ur attention to talk about it then it worked…
    i know the dick in a box vid its funny and well its mainly from another saying
    “hes got a big package” ever heard that before :P
    u cant say its not a good idea, what ideas did the other banks come up with that got stuck in ur head… yup
    plus u cant say that i dont look good in that pic :P haha

    Reply

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