Posted by Chahe
One of the banks in Lebanon just launched a campaign aimed at young adults. They make it sound so X-rated! Their radio commercials start off by warning people that this ad is for mature audiences only. Their ads state 18+, for adults only. Come on people, it’s just a bank account, no need to make it sound raunchy!
What I liked the most about this campaign are the billboards. The guy is holding a box that’s pixelated as if he’s carrying something R-rated in it. It reminded me of the Saturday Night Live skit with Justin Timberlake “Dick in a box”. You can watch it here to know what I’m talking about [YouTube]