I got an sms yesterday from a friend i haven’t spoken to in ages saying:
“Please vote for my sister (name) for best smile on www.mycrestsmile.com. Please vote daily if you can. Thank you.”
I went in to check the website and it turns out it is a contest where random Lebanese females uploaded pictures of themselves smiling with shiny teeth and whomever has the highest number of votes will have her picture on the front page of Femme magazine’s July edition.
You can check the most popular smiles here. I asked my friends if they knew about it and apparently many got smses to vote for this and that. I can’t believe people would spend their money on such a thing. Plus, how would Crest know which pictures are photoshopped and which are not ?