While armchair viewers admired the 36 gorgeous Dutch girls supporting their team against Denmark, the World Cup organisers were rather more suspicious.
And when the half-time whistle blew they moved in and gave all 36 the red card after it was revealed they were part of an elaborate piece of ‘ambush marketing’ by the Dutch beer company Bavaria who are not official sponsors at the tournament. [Source]
One thing is for sure. The company behind this ambush marketing campaign got more publicity from this than it ever imagined.
We sure are gonna miss them!
