The EDZ (Electricité De Zahlé) online campaign has been a brilliant one up until their latest ad. I love how they are shedding light on Zahle’s lifestyle and issues in a funny way and how they are bragging about their 24/7 electricity but they should have left guns out of it. In their latest ad which was shared yesterday, they show a young man from Zahle pulling a gun just because he couldn’t find a spot on the street to pee.
I don’t really understand what’s funny about that and I personally don’t know anyone from Zahle who carries a gun around with him when he’s out. Whether it does reflect Zahle’s society or not, carrying guns in public is dangerous and reckless. Moreover, this ad couldn’t have come at a worse time especially after what happened during Skaff’s funeral in Zahle last week.
I’m still jealous though that they have 24/7 electricity and water. Maybe they should think of promoting Zahle as a safe city and encourage Lebanese and tourists to visit it.
