The survey was conducted during April and May 2014 in Lebanon and shows Brazil as the favorite to win the World Cup, followed by Germany, Argentina and Spain.
Needless to say, the survey is wrong as Germany is definitely going to win this year 😀
The Ipsos Football Score or IFS was designed to categorically rank the various football teams based on specific variables like favorability, likeability, loyalty, popularity, uniqueness (tactics and abilities) and their chances of winning their title; and depending upon the importance and significance of each of these variables, we arrived at a comprehensive and definitive score for each team.
You can find below the results of survey conducted in Bahrain, Egypt, IRaq, Jordan, KSA and Kuwait by IPSOS as well.
