Over 17,000 people disappeared in Lebanon during the civil war, and little has been done to unveil their fate and comfort their families. In an attempt to shed light on this issue on the International Human Rights Day, TBWA\RAAD teamed up with MTV and brought attention to the matter in an unusual way.
I love the message conveyed and I welcome any initiative aimed at shedding light at this matter, as the future seems bleak for those awaiting their loved ones and the authorities have been turning a deaf ears for years now.
The Missing from TBWA RAAD Middle East on Vimeo.