Based on what I read on BrofessionalReview, the SmiLebanon campaign was launched by the Ministry of Tourism to promote the 50 days sales period initiated by the Tourism Minister himself and encourage Arab tourists to come visit Lebanon.
The first ad is nice (a bit too emotional though?) while the second is horrible, but I don’t see how those ads are supposed to bring us any tourists. Maybe it’s safer if we go back to showing hot Lebanese girls in pubs and on the beach, or make a winter version of the [Lebanon Blues] campaign, or even better include our gorgeous Miss Lebanon and her twin sister in one of the ads.
[YouTube]