Does anyone know what this is about?
I honestly don’t know what’s so good about loans in Lebanon, or why some banks are so proud of their extremely high loan interests. What is even worse are those ads advertising personal loans for a child’s birth or a vacation. You end up paying 40% interest over 5 years and you should somehow feel happy about it.
I am taking a house loan soon and the interests are really scary. If you want 180k or 200k over 15-20 years you end up paying some 100,000$ in interest.
Jokes aside, this ad is a major improvement from the old XXL ads.
To be honest, I have mixed feelings about this campaign just like the guys at Brofessional. The reason is that unlike many, I happened to know May’s tragic story but people who don’t will get a bit confused.
In all cases, YASA and others are doing a great job promoting awareness but the accidents are still on the rise and the roads are getting worse. I think it’s time we move from TVCs to more practical approaches or maybe a mixture of both.
You can watch May’s Interview with
Min el Ekhir Talk of the Town [Here].
Thank you Myrna!
Because every girl’s dream is for a guy to buy her a house.