Category Archives: Advertising

Thank you for nothing

Pictures taken from GebranBassil Facebook Page

Wen byerkab el train?

It seems elections are closer than we think as campaigns have kicked off from all sides. In fact, I spotted billboards reminding us on how bad the situation is in Lebanon but I have no clue who’s behind it. It looks though as a reply to The Ministry of Energy & Water’s campaign that made us life in lala land with its billboards.


Who needs health coverage when you’ve got this?


This is where all the money goes usually, not to the army.

Lebanese Ministry of Energy And Water New Ad Campaign


A friend was telling me that she spotted new ads for the Lebanese Ministry of Energy and Water yesterday, one showing a metro/train in the background and another ad showing Lebanese Army men with slogans saying:

بلدنا صار عندو نفط لتطوير شبكة المواصلات
Or in English “Now that we have oil, we can enhance the transportation network”
بلدنا صار عندو نفط لتسليح ودعم الجيش
or In English “Now that we have oil, we can arm and support the army”

To begin with, it is still very early to talk about gaining any profits from the exploration of oil and gas as we are still in the per-qualifying round and the first exploration and production agreements are scheduled to be signed in February 2014.

Second and more importantly, it is not the lack of money that is preventing our government from funding the Lebanese Army and I think we all know that by now. Added to that, I was hoping that we’d be able to live in peace with the neighbors (the ones we acknowledge and the one we don’t) and focus on improving the country and making life better for the Lebanese after these finds and I believe this is what we should put our hopes on (Look at the Qatari Model for example).

Last but not least, I saw the ad with the train (or Metro) in the background but I couldn’t take a shot of it. I don’t know how feasible this project is and I will be waiting to see if the minister in question has any future plans for that specially with the lack of urban planning or any planning in this country.

All in all, it’s very nice to dream and let people dream of a wealthy country with a solid infrastructure, prosperous economy and a strong army but at the moment, most Lebanese are dreaming of leaving the country and struggling to have a lira in their pockets at the end of the month. So it wouldn’t hurt if all officials got down to Earth for a second and reached out to the people’s real needs instead of living in lalaland.

Thank you Hala

How Crepaway started

kiosk copy
Picture taken from Joe’s box via Lebanese Franchise Association

I just noticed Crepaway’s new social media-friendly website and spotted a really old picture of Crepaway back when it started as a Kiosk in 1984. They started off selling crepes and they still have the best crepes in town.