Category Archives: Advertising

Launching of the Men Center: We Are WillingTo Listen (مستعدين نسمع حكي)

Posted By :

[YouTube]

This is a great campaign and I hope Lebanese men will be humble enough to call for help when needed instead of expressing their anger in inappropriate and harmful ways.

International Medical Corps & ABAAD and with the support of the Arab Foundation for Freedoms and Equality launched a nation-wide media campaign. The aim of this cam­paign was to enhance and promote an insti­tutionalized referral system and to spread the word about the Men Center in the country. The slogan of the campaign is: “Mest’edeen Nesma’ Haki” which reads: “we are willing – and here – to listen”. The slogan has a double meaning of “someone is speaking to you in an abusive manner”. The campaign targets men residing in Lebanon, among other communi­ties, in an inclusive approach to engage them in combating violence against women. [Source]