Update: It’s an SGBL campaign.
I spotted two billboards (Arabic & English) this morning and found a Facebook page as well. I’m hoping this is not a lame campaign because the hashtags (#HardToBelieve #صعبة_تتصدق) are quite good.
Here are few things that are #HardToBelieve in Lebanon as well:
– A Hekmeh Riyadi game without a fight.
– A Wedding convoy that doesn’t block the highway.
– A restaurant that doesn’t serve Arguile.
– Finding a table at Zaatar W Zeit between 2 and 5am on weekends.
– A restaurant/pub with a self-parking service not a valet.
It’s #hardNOTtobelieve it will be for a retail/service such as Khoury Home or others…
I came to say exactly the same. It looks very KhouryHome-ish to me from the fonts and color theme they’re using.
Totally agree with Menaribo and Jad 🙂 Guys it’s soooo obvious !!!
http://youneedbranding.com/2015/09/30/hardtobelieve-teasers-are-not-so-teasing-after-all/
i really think this campaign will be a payback time from coca the same way pepsi had its own #meshghalat
Ahem… http://youneedbranding.com/2015/10/05/the-hardtobelieve-conspiracy-of-sgbl-and-khoury-home/