This is worse than the “Sois Belle et vote” ad. First they portray Lebanese girls as “blondes” and now as materialistic and superficial.
This ad is primarily inspired by the campaign few Lebanese women led on Women’s rights day on March 8th requesting rights to grant nationality to their children, but instead turned it into a very bad and offensive joke. I am surprised barely anyone reacted to it knowing that the ad is still on the streets until today.
Paola Salwan & Joseph Daher, from Cafe Thawra blog agree with me.
There’s also a couple of similar ads on the ajaltoun road for another jewelery. They are in english. I forgot what they said bass ya ma7la this one compared to the others.
First of all, let me say that I love your blog.
I was doing some research and I found your post. And I would like to say that we reacted. We, is bloggers from all over Beirut and Lebanon.
Here is my article.
http://un-cri.blogspot.com/2010/04/une-femme.html
the main problem is that Mr. Sami Saab, will continue what he does best…. He is behind the campaign “sois belle et voteâ€. He is behind the campaign: “j’ai envieâ€
And he will tell you that negative marketing is the best way he has to persuade us to buy jewelry.
Too bad…