KAFA came up with a new soap “Clensen Ozo Trio” especially made for foreign workers in Lebanon, and offered it to customers in a supermarket to see how they would react to it. Sadly enough, some people were convinced that their foreign workers need a special soap, while others lashed out at the sales woman and accused them of being racist.
According to a study conducted by the American University of Beirut in collaboration with KAFA, and with the support of the International Labor Organization, 27% of Lebanese employers stated that the domestic worker is not clean, yet somehow they allow them to clean their houses and prepare their food.
The video was produced by Uf concepts!
Anyone else tired of Leo Burnett’s desperate attempts to win awards under the guise of charity and pro-bono work?
hahahahah Lebanon is hilarious