An interactive piano set inside ABC Dbayyeh mall was inviting people passing by to play and making fun of those who can’t with messages like “Please Stop” or “Practice makes perfect (Try 10 years)” while praising those who know how to play the piano by saying “Music to my ears” or “Mozart! Bach! Beethoven! Listen to this genius”. At the end, some of those who gave it a try were rewarded with tickets to Al Bustan Festival.
I thought it was a great idea! Check it out:
[YouTube]
Brilliant campaign. The future of advertising is amazing experiences like this. Period.