I shared this ad on the health risks of smoking Shisha over a year ago and thought it was a brilliant one. Basically AUBMC went to a regular Shisha coffee shop and asked the waiter to surprise those ordering Shisha with a special Arguile containing 100 cigarettes instead of the usual tobacco-flavored head. Why 100 cigarettes? Based on an internal study conducted by AUBMC (American University of Beirut Medical Center), the report findings proved that one hour of Shisha is equivalent to smoking 100 cigarettes.

The idea was to create a shock and the campaign was a complete success. The ad, produced by TBWA\RAAD Beirut, was awarded the Silver Dubai Lynx under the “Public Education & Awareness category”.

Check it out and spread the word on the health risks of Shisha smoking: