M&C Saatchi MENA kicked off an initiative with Pikasso to gather almost all the advertising agencies in the countries of Lebanon and Jordan, unifying them to all work together under one big message: HOPE. As a result, 23 advertising agencies from Lebanon and 10 advertising agencies from Jordan have each developed visuals that were printed by Pikasso and were mounted on 4X3m panels starting December 29, 2014. I like the initiative as it sends out a positive note for a new 2015 year, which will hopefully be better than the bloody and turbulent 2014 year we went through.
I tried digging out the visuals by tracking the #networkofhope hashtags and here are some of them:
There’s also this short visual by Clementine: