Embrace’s Lifeline (1564) is now available on Facebook’s Safety Center, in an attempt to raise further awareness on mental health and provide advice and support to anyone who may be suffering from suicidal thoughts or seeking ways to cope with an emotional crisis.

Adding Embrace as an expert for suicide prevention within its online Safety Center in Lebanon and the Middle East came as part of a partnership with Facebook, and the resource, which will roll out in both Arabic and English, will provide users with an expanded set of options. In addition to that, Embrace has been added to Facebook’s reporting flow. Those showing signs of distress will be prompted to “talk with a friend,” “contact a helpline,” or “get tips and support.” Similarly, users who report a concerning post will be presented with options to offer direct help or support, reach out to a friend for guidance, see tips, or seek advice by reaching out directly to the Embrace Lifeline by phone.

Promoting helpline phone numbers to FB users who query about suicide or self-harm content comes as part of Facebook’s plans to prevent suicide and building a sense of community and Embrace is the best possible NGO to deal in Lebanon. Embrace’s Lifeline (1564) helped over 1,700 individuals who were experiencing emotional crises or suicidal thoughts since February 2018. Moreover, the Embrace Lifeline was able to refer more than 400 persons to needed community services (including other NGOs and mental health professionals, hospitals, and primary health Care centers), and 93% of persons who call the helpline say they felt significantly better after talking to our operators.