There’s an ongoing campaign all over Lebanon portraying black cats as being bad luck and asking people to catch the black cat. I honestly don’t know who is behind it, but I find it wrong to portray black cats as being bad luck and ask people to catch black cats. If anything, doing so will further negative stereotypes and that’s the last thing black cats need as they already are abused because of such misconceptions. Moreover, asking people to catch a black cat and call a number once they do is a terrible idea as people might hurt them in the process.
In all cases, I’m trying to figure what’s the purpose of this campaign and if you know anything, please do share. More importantly, leave the black cats and all the cats alone and don’t try to catch any. If anything, adopt one 🙂
Update: Impact BBDO worked on the campaign for LOTO. Since Black cats are considered bad luck in Lebanon, LOTO are sending all the black cats on a vacation from Lebanon to New Zealand.
I’m sure there’s no negativity intended around this, but I wouldn’t have asked people to catch black cats. The campaign could have been targeted towards black cat owners instead. Here’s the video:
Animals Lebanon responded to this ad by encouraging people to adopt a black cat and stop the negative myths about them.