As soon as I read that a center called Taanayel got closed down by the Health Ministry, I had the curiosity to go in and verify which Taanayel they are talking about because the only Taanayel I know is Taanayel Les Fermes whose products I trust and consume all the time (Specially the Laban). Needless to say, it turned out to be another Taanayel but rumors (as usual) started spreading about Taanayel Les Fermes and they were forced to kick off an online marketing campaign to clear out their name and state that they fully support the Ministry of Health who is safeguarding the consumer and upholding industry and health standards.

We can’t really blame Health Minister Bou Faour for this confusion, as Lebanese are supposed to verify everything they are reading, but as I’ve stated previously, I think Bou Faour should stay away from press conferences and flashing popular restaurant names and hot brands because the information might get misinterpreted like the Taanayel case and cause considerable financial losses to the brand. In my opinion, the best thing to do is keep everything confidential until the ministry is done inspecting all factories in the Bekaa area for example and then list all those who are compliant and not.

I hope this post will help clarify any confusion regarding Taanayel Les Fermes and spread further awareness on the food safety campaign.