The Burger King ads were finally explained tonight. As it turns out, BK Lebanon is launching a one of a kind 9-meter long food truck that will have the full BK menu and will tour Lebanon and be present at several events & even weddings.
The numbers referred to the area of Lebanon and the different regions. To be honest, I thought about that but I didn’t get the exact numbers on Google so I wasn’t sure. In all cases, I wasn’t the only one curious about this campaign so I guess it was a good one 🙂
“10452 branches in Keserwan”
“451 new branches in Keserwan”
“252 new branches in Matn”
Everyone is tagging MTV on this ad but I can’t seem to find it anywhere on their website. It is a hilarious and spot-on ad. The video ends with ” بربكن صلحوا الطرقات الزفت” in an attempt to shed the light on road conditions in Lebanon but I can’t find the full version yet.
I was earlier today at the Beirut Marathon Youth Race that was taking place in Dbayyeh and the banner at the beginning of the race said “Strat” instead of “Start”. I thought it was a typo at first but it turned out to be a stunt to raise awareness on kids with dyslexia. Ragheb Alameh unveiled the real banner at the start of one of the races.
I really thought it was a mistake for a second and the comments I got on the picture I shared were hilarious. That’s a brilliant stunt to say the least.
That was the first time I don’t run in one of Beirut Marathon’s races since it was for kids so I had the chance to meet the founder and president of the BMA and a role model for many Lebanese May El Khalil and our Lebanese Olympian Chirine Njeim, who’s the first Lebanese female to compete in the Marathon distance at the Olympics.
I loved the Citymall video where they took candid shots of a mother bonding with her children inside the mall and printed them out. Bank Audi employees greeted their mothers in a funny and special way while Bank of Beirut set up a blue room in one of their branches to surprise mothers.
A picture is worth a million words. CITYMALL wanted to draw a smile on every mother’s face out there by capturing the special moment of bonding, happiness and love between a mother and her children. Happy Mother's day! #itshappeningleb #happymothersday
2- Divvy teamed up with a group of friends to serve their mothers on Mother’s day:
I would have loved to take part in that initiative but I wasn’t able to unfortunately. The idea was very creative and the video turned out to be awesome. It’s funny how some of the parents didn’t recognize their sons and daughters at first glimpse and their reaction was truly priceless when they did. Thumbs up to Divvy and the Uf Concepts guys!
Mother’s Day is less than 1 month away and a lot of Lebanese working or living abroad won’t be able to spend that special day with their mothers. In order to make that happen, a fun competition entitled #Shta2tellikMom was kicked by The Spot in order to reunite expats with their families in Lebanon, particularly on rare occasions such as Mother’s Day.
The rules are quite simple:
1- Upload a video selfie on Facebook or Instagram (10 to 15 seconds) telling your mom how much you miss her
2- Use #Shta2tellikMom
3- The most creative video selfies will win a trip to Lebanon to see their mom on Mother’s day
I went through some of the videos posted, a lot of them are emotional or food-related and there’s a couple of funny ones. The funniest for me was the weightlifting dude but there’s still room for creativity.
That one was sent by my brother when he was abroad for a short while. #Shta2tellikMom #KelYomDelivery #BaddeMjadra
American Hip Hop artist Kanye West caused a twitter storm few days ago when he announced that he was $53 million in personal debt, and that he wants the world to know his struggle. He also asked Facebook Founder Mark Zuckerberg for $1 billion to keep making art lol!
Needless to say, he’s probably bluffing and just seeking attention but the sad part is that some of Yeezy’s biggest supporters start GoFundMe page to raise money for Kanye West and get him out of his debt.
I got last week from G11.me a cardboard shaped like a Lebanese flag with a cedar tree made out of soap in the middle. Attached to it a small message that said “The more you use water, the faster I disappear” or in Arabic (ما تمحيني سكر الحنفيه) and guidelines on how to save water to save our forests:
– Cut a couple of minutes off your shower.
– Turn off the water while brushing your teeth.
– Use the least amount of detergent possible when washing the dishes.
– Only run the washing machine and dishwasher with full loads.
– Put organic coloring in your toilet tank to see if water is leaking.
The idea from the cedar-shaped soap is to ask people to use that soap and keep the tree in shape for as long as possible to make sure we’re not wasting water. I loved the idea and the concept behind it and thought it was worth sharing.
Moreover, I wrote this post as a reminder that only 13% of Lebanon is covered with forests if not less, and saving water is essential for preserving these forests and for our own sake. Water is one of Lebanon’s most precious resources yet very little is done to preserve it and people tend to waste a lot of water.
Just like recycling should start at home, saving water is also as important and crucial for the generations to come.