Category Archives: Advertising

Noss El Balad Akal Zabet El Yom!

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Sakker el Dekkene pranked all the Lebanese on April 1st by putting fines on their cars. The fines includes messages like “El Nef3a mich nef3a”, “Titi Titi 7artou2a ro7ti 3al Mecanique wou Akeed jeete 2at3a” and “Dboto 2abel ma yodebtak” in an attempt to raise awareness on corruption and bribes and incite people to report such things. This campaign is a wake up call to all drivers breaking the law and to the authorities that traffic fines are meant to raise awareness not just collect money.

Sakker el Dekkene initiative was kicked off in May 2014 and they’ve been doing a great job fighting corruption in Lebanon and collecting statistics and reports.

Let’s all report corruption and bribes la Nsakker el Dekkene once and for all! Wou t3eesho wou teklo ghayra!

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Ta2 El Chelech El Zehlewé (Zahle Guys Gone Crazy)

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I spotted this video yesterday showing Zahle guys trying to reinvent the Harlem Shake dance in a hair salon. I can’t confirm if it’s a recent video or not but it’s quite hilarious and it could easily go viral. Let’s call it the “Zahle Shake” and see other hair salons in Lebanon do the same lol!

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Speaking of Zahle, they’re still celebrating online the fact that they have 24/7 electricity and I believe the people running the EDZ Facebook page deserve an award for the slogans and videos they are putting, as all my Zahle friends can relate to them and are enjoying them.

Here are the last two videos shared:

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[YouTube]

Meanwhile, generator owners are still upset and decided to come up with a boring Facebook page to answer the EDZ people. It’s definitely better than attacking and destroying electricity transformers.

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Lebanese Mothers Had A Nice Surprise Waiting For Them At The Movies

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“Ne7na ma3 7oriyyit el te3beer bass sma3 kelmit 2emmak”. I suggested that slogan to one of my friends who was working on some university project and even though it’s a bit silly, I’m pretty sure most of us woke up and realized one day that our mothers were right about a lot of things. I’ve always been a stubborn kid and refused to listen to what my parents told me, but I learned through my mistakes that they were right about many things and started changing my ways (without admitting it). Funnily enough, I’ve come to realize after many years that I am similar to my mother in many ways, as she’s also stubborn and refuses to admit a mistake at first (don’t tell her I said that), she always does good without expecting anything in return, she always adapts easily to new circumstances, she likes winning arguments or having the last word in a debate, she goes quiet when she’s angry and she loves buying gifts and spoiling her family and friends.

What I love most about my mum is how proud she is when she sees me on TV or in some paper even though she doesn’t really follow the blog and didn’t really figure out yet why I’m appearing on TV shows or traveling for events. She doesn’t really care but makes sure to tell everyone about it and of course give them number in case they have an internet or smartphone problem (same for my dad).

This being said, Alfa this year took Mother’s Day to another level and kicked off the #صار_لازم_قلّك campaign as they asked people to submit videos and tell their mothers they were right. I personally loved the idea and I salute those who submitted their videos and took part in that campaign. For those who refused to admit yet, every day is a Mother’s Day and a new opportunity to tell your moms they were right.

[YouTube]

Best Mother’s Day Ads In Lebanon [2015]

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ALmaza Deyman fo2 rassna – by Almaza

Exotica’s ad is still the best I’ve seen this year!

Maria Pino #‎FromHeadToToe‬ by Maria Pino

Nicolas Sehn To the women of our brave Lebanese Army – by MP Nicolas Sehnaoui

dairy Nice wordplay By Dairy Khoury

Kababji Moms leave their special touch everywhere – by Kababji

khoury Khoury Home giving mothers a free social media course this year

volkswagen The most important promise to keep – by Volkswagen Lebanon

kunhadi Drive responsibly

touch I never bring back the Tupperware :S

BankAudi Every day is Mother’s Day – by Bank Audi

Dodge Spoil her – by Dodge Lebanon

Jeep True that – by Jeep Lebanon

Castania By Castania

barilla Hahaha good one by Barilla

ssitcom Hilarious one by Sitcom Lebnene

FAIL: Offer Your Mother A Housekeeper For Mother’s Day

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11071470_10152614375921831_2215918675356232750_n via Kafa

That’s just so wrong on so many levels! What were they thinking? And to make it even worse, there are special offers on nationalities :S

Update: Speaking of bad Mother’s Day ads, Mustapha just reminded me of this 2011 Klynn ad.

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Update2: The company that sent the shameful SMS apologized.

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Update3: Minister Sejaan Azzi has decided to close down the company in question. Thanks Rami!

It Feels Good When Your Bank Pays For Your Valentine Dinner

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50 couples in 6 different restaurants had their bills paid by Bank Audi as part of the ‪bank’s Valentine campaign #‎BankAudiLovesMe‬. The couples were surprised by my good friends and the talented Uf Concepts guys who had prepared a song for the occasion.

I thought the idea was pretty cool and well executed. Check out the [video].

Best Valentine Ads From All Over Lebanon

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Alben Funny equation from Dairy Khoury

Stli Stoli‘s funny take on Exotica’s Valentine ad

zwz ZWZ’s Valentine ad is the smartest – click [here] to see what they did

10376733_10152869822186713_5990133490696009347_n Chili’s

Gandour Tarboosh love by Gandour

RIfai Rifai

Sony leb True that – via Sony Lebanon

volvo Volvo V40 Polestar is my Swede heart – Volvo Lebanon

vw Volkswagen

alfa Alfa ditched the red #PurpleValentine

durex Durex Arabia getting inspired from 50 shades of grey

Kababji Kababji

edl EDL Setting the Mood for Valentine Since 1964 – via Sitcom Lebnene

What’s With The Chinese Billboards?

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I noticed a couple of Fransabank billboards in Dbayyeh written in Chinese for some reason. I’m assuming that’s a teaser campaign for some new product but I wanna know what they’re saying and I don’t know anyone who speaks or reads Chinese. I asked on Twitter and got nothing so I googled a bit and found an app (Baidu Translate) that actually translates pictures in Chinese which is pretty cool but not that practical. I got something like “Golden Chamber and Synopsis” from the first billboard on the left which could be referring to Jin Kui Yao Lve’s book but didn’t get lucky with the second picture which is showing Xian’s city wall.

Update: I updated my Google Translate app and used their new feature which includes scanning a picture and detecting and translating the text on it. It’s way more accurate as I got something about a new Fransabank Platinum card debuting in China and being accepted in the whole territory or something like that. I also got UnionBank but I don’t know how it’s related.

Thanks Sabine for the tip!