Category Archives: Advertising

Zahle Teta “Yi K*** Em Hal Kahraba Chou Bitdall Ma2tou3a bi Beirut!”

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Zahle residents have every right to brag about their achievement as they now have 24/7 electricity and water and have sorted out their garbage issues as well. More importantly, they managed to confront generator owners and the mafias behind them and keep them away from the city.

I wish Jounieh officials (and other major cities for that sake) would learn a thing or two from Zahle and come up with a plan to provide electricity to its residents and stop the Zouk power-plant pollution instead of hanging polluting posters and holding useless press conferences.


I’m Taking Part In The Uber Food Drive To Help Families In Need This Ramadan

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Uber Beirut and LiveLoveBeirut are teaming up to launch a food drive in Beirut to provide food to families in need during Ramadan. The food drive took place today and was extended for an extra day tomorrow to give those who couldn’t donate today another chance. Over 200 bags full of food were collected today which is quite awesome.

I’m requesting the food drive tomorrow and I’m hoping everyone else will as well as it’s for a good cause and barely requires any effort.

Here’s what you need to do:
– Open your Uber app [Android] [iOS] tomorrow Friday July 10th between 11am and 4pm
– Request the FOOD DRIVE option in your app (Move the slider to the far right)
– Bring at least five canned goods / non-perishable food and hand them to the volunteers who will be in the FOOD DRIVE cars (For ex Tuna, Beetroot, Homos, Beans, Rice, Pasta, Lentils, Burgul, Jam, Halawa, Processed cheese, Sugar, Salt)


You will then receive a thank you perk of $5, $10 or $200 worth of Uber credit automatically in your account at the end of the day and a complimentary Live Love Beirut bracelet. The food will be distributed to families in Beirut by Iftar time.

If you are taking part in the campaign, send me a picture of the goods or how you delivered the goods to the Uber car and I will gladly share it on the blog. The Food Drive is taking place in Hamra, Verdun, Downtown and Achrafieh only.


Al Rifai #AngelDrones Delivering Packages To Needy Families On Ramadan

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Ramadan is not only a religious occasion, but also a social and cultural one. It is a time to reach out and help those who don’t have a home or family to come back or don’t have enough to feed their children. This year, Al Rifai has decided to send out drones to deliver special packages to families and individuals in need and help them enjoy Ramadan. The drones, called Angel Drones, will be delivering packages throughout the whole month of Ramadan.


Al Rifai has always been creative with its ads and campaigns. I love the idea, I just hope no one will report the drones to the authorities thinking they are Israeli lol!


Best Father’s Day Ads From Lebanon [2015]

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castania Always creative ads from Castania

Al Wadi, Castania and Exotica’s ad are the best for this year. If you’ve seen better ones, please do share them. Happy Father’s Day to all!

Al wadi I love this one! via Al-Wadi al Akhdar

ls Not sure who inspired the other, but Lebanese Society also shared a Baba Ghannouj-related Father’s Day ad. Good one!

dads exotic Why would we want to grow up? via Exotica

Falamanki Al Falamanki barely had time for his father as he was always surrounded by celebrities haha

Alfa Ordered my future son’s Germany jersey from now – #TeamDad all the way via Alfa

Deek duke To a father, his family is the world – via DeekDuke

Roadster Super dads – by Roadster


Kababji via Kababji

Ferrari Father Enzo – by Ferrari Lebanon

Is The New Pepsi #MeshGhalat (Ataf) Ad That Bad?

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11426267_10155726597190083_5575819571490020529_n via Adonis

The new Pepsi #MeshGhalat ad is being criticized for using the word Ataf to refer to women and I agree that the term is disrespectful but not specifically towards women. I’ve seen girls use that term as well and it’s more of a slang term that’s inappropriate to use when referring to anyone in general. So yes using the “ataf” term is wrong but I don’t think that’s the only problem with this ad.

In fact, I still can’t understand what’s really happening between the guy and the girl. For all I know, it could be one of three scenarios and all of them don’t make sense:
1- The guy’s car overheats so the girl comes to the rescue and they decide to have a picnic together?
2- The girl is with the guy and the car overheats and he has the picnic kit ready so he gets to spend quality time with her in the wilderness?
3- The girl was having a picnic by herself and this guy comes out of nowhere because his car broke down?

Moreover, who does a picnic in Faqra (looks like Faqra in the background) and who keeps a picnic set and a hiking backpack in his car all the time? Kello mich zabit :)

To be fair, the two other ads are pretty cool and the whole #MeshGhalat campaign is fun. I used that hashtag a lot and it will easily go viral.

pepsi1 via PepsiLebanon

Pepsi2 via PepsiLebanon

BlogBaladi Earning The Top Spot In Communicate Levant’s Book of Tens (Top Social Media Influencers)

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Communicate Levant just released their book of tens 2015 which includes comprehensive lists of everything that happened in Lebanon last year from viral campaigns, YouTube hits, epic media mistakes, promising local startups, bad outdoor ads, only-in-Lebanon images, ten hilarious people to follow in Facebook, ten hashtags that should be banned, ten most popular local TV shows as well as the top ten social influencers where I am featured in the top spot.

Communicate Levant asked Lebanese brands from various industries – be it F&B, Fashion, technology and others to come up with that list and it’s quite awesome to be on that list along with my fellow bloggers Gino from Gino’s Blog, Anthony from NGNO, Lana from L’armoire De Lana and Rami from +961. I’m glad British Ambassador Tom Fletcher made the list because he’s been more influential than most of our politicians in the past years and deserves to be on top for all the work he’s accomplished.


The Book of Tens came in a huge box that had balloons inside and a challenge, the #communichallenge where we need to do one of the following:

– Do something creative with the box (wear it, paint it, glue it, fold it or ship* an unloved one to a remote area across the Atlantic).
– Fit a colleague inside the box.

I already have something in mind and my younger brother won’t like the idea. Stay tuned :)