Category Archives: Advertising

Someone is Suing MTV Over Their Road Safety Campaign

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A Lebanese lawyer apparently got offended by MTV’s brilliant road safety campaign and is planning to sue them. Sandrellah Merhej, the lawyer in question, wants to stop the ad because it is disrespectful to religious symbols (mainly Christian Saints in that case). She even stated that a protest was being planned against MTV but they decided to legally sue MTV instead.

Now isn’t that the most ironic thing ever? someone suing MTV for disrespecting Christianity while MTV keeps bragging about standing for Christian rights in Lebanon? What would be even more ironic and funny is for the lawyer in question to fall into a pothole and ruin her tires on her way to the hearing session.

I personally loved the ad and thought it brilliantly tackled road safety in Lebanon.



Hey Najib, is Everything Secure Enough?

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I seriously have no idea who came up with that ad, but this guy acts exactly like me. I lock my car at least 3-4 times and if I’m leaving the laptop in the car, I check all the doors like 5 times. I make sure our building’s gate is properly closed and don’t get me started with my daily house inspections. I check everything twice every morning before leaving and twice before sleeping.

My wife couldn’t stop laughing when she heard the ad.

PS: As far as online payment is concerned, I only use one specific card with a low limit and always make sure the website is secure enough. Of course with 3D Secure, payments are even more secure now so it’s great news for me and that other “Najib” lol!

Burger King Campaign Explained

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The Burger King ads were finally explained tonight. As it turns out, BK Lebanon is launching a one of a kind 9-meter long food truck that will have the full BK menu and will tour Lebanon and be present at several events & even weddings.

The numbers referred to the area of Lebanon and the different regions. To be honest, I thought about that but I didn’t get the exact numbers on Google so I wasn’t sure. In all cases, I wasn’t the only one curious about this campaign so I guess it was a good one 🙂

“10452 branches in Keserwan”
“451 new branches in Keserwan”
“252 new branches in Matn”

Car Insurance 3al Lebnené

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mtv insurance

Everyone is tagging MTV on this ad but I can’t seem to find it anywhere on their website. It is a hilarious and spot-on ad. The video ends with ” بربكن صلحوا الطرقات الزفت” in an attempt to shed the light on road conditions in Lebanon but I can’t find the full version yet.

Did Anyone Figure Out Burger King’s Ads?

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“10452 branches in Keserwan”
“365 new branches”
“451 new branches in Keserwan”
“252 new branches in Matn”

I tried mixing the numbers together, adding/subtracting them, it doesn’t make any sense. Does anyone know what this campaign is about? I’m curious to know now.

They should give away a prize to the person who figures it out because everyone I asked was clueless.



Beirut Marathon’s Typo (“Strat” Instead of “Start”) Explained

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I was earlier today at the Beirut Marathon Youth Race that was taking place in Dbayyeh and the banner at the beginning of the race said “Strat” instead of “Start”. I thought it was a typo at first but it turned out to be a stunt to raise awareness on kids with dyslexia. Ragheb Alameh unveiled the real banner at the start of one of the races.


I really thought it was a mistake for a second and the comments I got on the picture I shared were hilarious. That’s a brilliant stunt to say the least.


That was the first time I don’t run in one of Beirut Marathon’s races since it was for kids so I had the chance to meet the founder and president of the BMA and a role model for many Lebanese May El Khalil and our Lebanese Olympian Chirine Njeim, who’s the first Lebanese female to compete in the Marathon distance at the Olympics.

may el khalil

Best Mother’s Day Ads In Lebanon [2016]

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Exotica Exotica is my favorite this year

Happy Mother’s Day to all! If I missed any ads this year, please email them to me at

Kababji I loved Kababji’s one as well

mothers Almaza ads are always spot-on

mum Moms know everything 😀 – Cafe Hamra

Dads Khoury Home has a kickass campaign for Mother’s Day this year – I’m taking part in it #Swapitformom

alfa 2emme a2wa min 2emmak – Alfa

Touch Nice touch from Touch 😀

simon Simon Light

souss Fakhry Chicken

Lemall We all have soo many unsent “I’m sorrys” – LeMall

There were a lot of videos this year as well, in addition to the two heartwarming videos by Divvy and TheSpotLebanon that I shared earlier.

I loved the Citymall video where they took candid shots of a mother bonding with her children inside the mall and printed them out. Bank Audi employees greeted their mothers in a funny and special way while Bank of Beirut set up a blue room in one of their branches to surprise mothers.

Happy Mother's day

A picture is worth a million words. CITYMALL wanted to draw a smile on every mother’s face out there by capturing the special moment of bonding, happiness and love between a mother and her children. Happy Mother's day! #itshappeningleb #happymothersday

Posted by CITYMALL on Friday, March 18, 2016

كلمة صغيرة من عيلة بنك عوده لكل الأمهات.

Posted by Bank Audi Lebanon on Friday, March 18, 2016

يوم عادي ببنك بيروت! قررّنا نحوله ليوم ما بينتسى

Posted by Bank of Beirut on Friday, March 18, 2016

مشجعتي الأولى – My Number One Fan

لكل شيء تفعلينه وكل الحب الذي تعطينه.. نتمنى لكِ يوم أم سعيد من كيري.. #مشجعتي_الأولى For everything you do and all the love you give us.. Happy Mother’s Day from Kiri! #MyNumberOneFan

Posted by ‎Kiri – كيري‎ on Wednesday, March 16, 2016

Celebrating Mother’s Day in Lebanon: Two Heartwarming Videos

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Here are two heartwarming videos on the occasion of Mother’s day done by TheSpot mall and Divvy.

1- #Shta2tellikMom: A son surprises his mother after living abroad for 6 years:

Best Mother’s Day surprise ever! By The Spot Lebanon #shta2tel…

Best Mother’s Day surprise ever! By The Spot Lebanon

Posted by The Spot Lebanon on Thursday, March 17, 2016

2- Divvy teamed up with a group of friends to serve their mothers on Mother’s day:

I would have loved to take part in that initiative but I wasn’t able to unfortunately. The idea was very creative and the video turned out to be awesome. It’s funny how some of the parents didn’t recognize their sons and daughters at first glimpse and their reaction was truly priceless when they did. Thumbs up to Divvy and the Uf Concepts guys!

DIVVY's Mother's Day

What if on Mother’s day you were the one serving your mom?

Posted by Divvy on Thursday, March 17, 2016