A nutrition center in Beirut is making use of the recent events and lack of electricity in Lebanon to promote its business. Being healthy is definitely an advantage when you are running away from tear gas canisters, water cannons and the riot police and not having electricity is a good excuse to take the stairs.
The “Feek Tdayen” banner below is messed up though.
The EDZ (Electricité De Zahlé) online campaign has been a brilliant one up until their latest ad. I love how they are shedding light on Zahle’s lifestyle and issues in a funny way and how they are bragging about their 24/7 electricity but they should have left guns out of it. In their latest ad which was shared yesterday, they show a young man from Zahle pulling a gun just because he couldn’t find a spot on the street to pee.
I don’t really understand what’s funny about that and I personally don’t know anyone from Zahle who carries a gun around with him when he’s out. Whether it does reflect Zahle’s society or not, carrying guns in public is dangerous and reckless. Moreover, this ad couldn’t have come at a worse time especially after what happened during Skaff’s funeral in Zahle last week.
I’m still jealous though that they have 24/7 electricity and water. Maybe they should think of promoting Zahle as a safe city and encourage Lebanese and tourists to visit it.
I spotted two billboards (Arabic & English) this morning and found a Facebook page as well. I’m hoping this is not a lame campaign because the hashtags (#HardToBelieve #صعبة_تتصدق) are quite good.
Here are few things that are #HardToBelieve in Lebanon as well:
– A Hekmeh Riyadi game without a fight.
– A Wedding convoy that doesn’t block the highway.
– A restaurant that doesn’t serve Arguile.
– Finding a table at Zaatar W Zeit between 2 and 5am on weekends.
– A restaurant/pub with a self-parking service not a valet.
It’s not easy to tackle a situation as tricky as the one we are in right now in Lebanon, especially when you are selling a product or managing a brand. In fact, I’ve noticed that most of the brands are choosing to ignore the ongoing garbage crisis and protests and stay away from the negative vibes, which is understandable.
However, some of them are managing the crisis in a very smart and creative way like Almaza and Café Najjar. Almaza only shared one visual stating that “Hayda mich Jawna Hayda mich Ne7na” while Café Najjar has been following up closely and shared three brilliant visuals so far.
All of them tackle the current situation without taking sides or hinting at politics and while relating to their main product which is coffee of course.
These posters are part of a 2010 campaign initiated by NGO Bahr Loubnan and depicting Lebanon’s historical sites covered in trash. The ads were meant to raise awareness on the dangers of marine pollution and prevent Lebanese citizens (and the government) from throwing garbage in the sea and on the coast.
Quoting Bahr Loubnan’s VP Rima Tarabay, she stated that “what people must realize is that this land is for our children and grandchildren. Politics comes and goes, but the land stays, and if we continue [polluting], we will not have this land. We won’t have enough water or any agriculture. Our children will be ill. People are not thinking about the long term. The environment is as important as political and security problems”.
Here’s the solution she suggested back then as well and that would have prevented all these #YouStink protests:
“Our idea is that we should go to the dumpsite, sort the garbage, take off all the solid waste and see how we are going to recycle it. The organic stuff, we keep and pass it through a machine to de-contaminate it. Then, eventually, we’d build a park over the site, a public garden for the people of Saida. The organic waste can make energy to be used for a variety of things.”
Ironically, the campaign was supported by the Ministry of Environment at the time, the same ministry that is turning Lebanon nowadays into a large landfill because of its incompetence and lack of vision.
PS: Garbage tourism will start booming soon in Lebanon. If you want to know more, check this [tutorial].
I have no idea who originally shot this video but Ninar shared it first and Tchuup sent it to me. It’s hilarious lol! If you know who originally took it, please let me know so I give him/her the credits.
Batman was spotted at the protest giving interviews
I had no clue riot batons can fire bullets – Picture by Mohamad Cheblak
In case you missed the Red Bull Car Park Drift this year, there was another M113 drift happening in Beirut last night. Check out the [video].
Throwing garbage in nature is a crime and Lebanese who are illegally dumping their trash in valleys, mountains and in the sea should be put behind bars. Ghaleb Cabbabe came up with a smart campaign to raise awareness on this matter by replacing the usual recycling signs with the ones shown below.
This is not the solution we want for the waste crisis. This is corruption and ignorance at its best.