najjar

If I had seen this ad on TV, I would have never guessed it was a Cafe Najjar one. Beach house, surfer with dreadlocks, beach volley and a camp fire: A drastic change from their latest ads but a good one in my opinion.

It’s a feel-good summer ad and I love how they’re showing beautiful areas and surfers in Lebanon because very few people know that you can actually surf here. There’s one thing that I didn’t get though: Why is he drinking Cafe Najjar in a mug? Who does that?

[YouTube]

PS: Someone should tell them to fix their YouTube title and remove the 47s (47 seconds) from it.

PS2: They removed the video I shared and uploaded a shorter one with the seconds in the title 🙂