Picture via Ralph Saade
I was checking the Red Bull Jump & Freeze event details on Facebook and saw a post done by a member of Kfardebian’s municipality asking the admin to change the location from Faraya Mzaar to Mzaar Ski Resort Kfardebian or else the event will be stopped. I wasn’t surprised to see that post as Kfardebian’s mayor and municipality have been monitoring Facebook (and other channels) for quite some time and asking people to correctly tag their town instead of Faraya, but what I didn’t appreciate was the approach and the tone they’re using.
Legally and geographically speaking, the ski slopes are all located in Kfardebian not Faraya, but we’ve been saying Faraya since ever maybe because the name is shorter and easier to say. Nevertheless, Kfardebian’s municipality has every right to clarify this misconception but they should do it in a way that doesn’t backfire on them. After all, everyone who’s going to ski in Faraya is practically going to Kfardebian as there are no ski slopes in Faraya so there’s not really a competition between the two towns. This being said, I don’t think they should threaten to cancel events in public and the comments on that post show exactly what I mean. If all Lebanese start saying Faraya just to upset the municipality and they are already doing so, then all this work would go in vain. Ironically, when Yves Nawfal was killed in Kfardebian and one of the media outlets mentioned Faraya, it was Faraya’s municipality asking to correct the location.
Speaking of this unfortunate event, Kfardebian witnessed three tragic incidents this year that I believe need more attention from the municipality than wrongly tagged photos or events:
1- Yves Nawfal‘s murder highlighted the need for further security in Kfardebian-Mzaar. Police or municipality patrols should be scheduled maybe and I think the Lebanese Army checkpoint should be put back at the town’s entrance.
2- Melanie Freiha‘s ski accident and the imminent need of setting up medical Centers and clinics (or a helicopter) near ski resorts in Lebanon.
3- The unfortunate story of a young man who got beaten up for trying to clear the road for an ambulance. There should be better traffic management specially during weekends and an emergency plan to clear the way for ambulances.
All in all, I understand and support the Kfardebian municipality’s aim to clarify this misconception we all have, and I’ve learned to tag Kfardebian in my pictures, but I don’t think they need to be that aggressive about it and I urge them to look into more serious issues (with the authorities and concerned parties) to avoid tragic events like the ones that took place during the past few months.
Update: I added this old report that Zaven did on this matter and that explains where the Faraya-Mzaar name comes from.