Oh wow! I really have nothing to say about this ad. Exploiting victims of domestic violence to promote discounted apartments? Do you really think an apartment is the first thing on an abused woman’s mind? Do you think such a move will help protect women? Is this some sort of joke?
Even if the intentions of the company in question are good and meant to help women in need, putting a bruised woman’s picture on the poster was a terrible idea. They could have simply offered women discounted prices and that’s about it 🙂