Noura is celebrating its 70th birthday by opening a new flagship store in M1 building in DownTown Beirut. Works are going pretty quick and according to their Facebook page, they should open within few days. Most of us are used to the tiny iconic shop on Sassine square but given how crowded it gets especially during holidays, I’m glad they decided to open a much bigger store 🙂

I have so many fond memories of Noura and I pass by almost every week to get my kid their mini-cheese and thyme brioches. I rememeber when I first met my wife, I wanted to impress her with a special birthday cake and since she was born on NYE, it was almost impossible to get a cake within a week time, but I urged Noura to do it and it turned out to be awesome. Nothing beats their Buche Marron (Chestnut) on Christmas though.

I will keep you posted as soon as it opens.