Touch Christmas Offer

Toucch

I usually enjoy Touch ads but something about their last Christmas Offer radio spot is not right. In the first few seconds of the ad, some guy is bragging that he stopped at all the red lights this year and therefore deserves a gift. I had no clue respecting traffic lights is considered an achievement in Lebanon. Listen to it [Here].

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[Source]

Funnily enough, ignoring traffic lights was the first cause of injuries in car accidents in 2012 according to Yasa. I honestly think Touch should remove that part of the ad specially that they’ve been working with YASA on raising awareness among drivers in Lebanon.

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