It’s not that obvious for a shop that sells musical instruments to tackle an issue as sensitive as celebratory gunfire but Mozart Chahine has done so brilliantly. His latest ad reads “Ma T2awweslo Tabbello”, which means don’t celebrate by shooting in the air, get a drum instead. And they’re offering 25% discount on drums.

Drums are noisy but they’re definitely a better choice than guns. In fact, anyone with half a brain should know that guns were not built for celebrating passing an exam or a wedding or whatever.