Remember MTV’s road safety campaign where a car rental employee re-assures a tourist that the car is blessed (insured) by Saints and that there’s nothing to worry about when it comes to lack of street lights or potholes on the road?
Well it was all part of MTV’s attempt at repairing potholes and making road safer by teaming up with #LiveLebanon. #EnsaJoura is working great and I’ve only receiving a positive feedback so far.
We still need all the blessings in the world to drive around in Lebanon but this is definitely a step forward.
Here’s a follow-up ad on the original one: