Roadster Diner just opened a new branch in Hazmieh’s Backyard and introduced a new logo and look. I think this is the first logo change ever since Roadster opened and it’s very different from the current one.
I have mixed feelings about it to be honest.
change is good
Don’t like the logo wala l slogan. There goes my heart is much nicer and more personal than fresh casual yours.
Disappointed to be honest.
there goes my heart was as generic as you can get… Fresh Casual Yours are three words that perfectly sum me up what roadster aspires to be…
to each his own i guess,
Oh My God. I hate it, what is happening to Roadster?
Hahaha it looks like the Renault emblem :O
I don’t really care about slogans and logos, as long as the place is clean, the food and the service are correct and the waiters / hostesses are polite and efficient. Most of the personnel at restaurants in Lebanon are not, unfortunately…
The logo looks like a wrestling ring.
It looks like if a renault did an accident and flipped on irs side
I think Roadster Rocks!
looks so corporate doesn’t feel like an eatery anymore
HA! Exactly! Corporate logo with “Casual” as their slogan. Schizophrenia.
Can somebody point out what Creative Agency was commissioned to do the project?
probably a new intern
I personally liked the logo how it appears on the restaurant sign. (With the “diner” in the right side and without the embleme)
As for the slogan: They should’ve kept the old slogan if they insist to have a slogan
I don’t mind the Logo but those words make me think ”Roadster, your friend with benefits” 🙂
I get where they are trying to go with this but they need smarter copywriting and maybe a newer take than “come as you are” by Crepaway, no?