Lebanese graffiti and street artist Yazan Halawani has been commissioned by Swiss luxury watchmaker Tag Heuer to design the first ever Arabic face for its Connected watch. The Arabic watch-face design was launched last week in Dubai and will only be available for sale in the UAE and Saudi Arabia. Its price will range from $1,500 to $10,000.
Here’s what Yazan said about his calligraphic design for Tag Heuer, which came in muted shades of grey, white and blue and plays with the idea “Time Does Not Wait”.
“My brief was to create an artwork from the Arab world, and I wanted to find a commonality between Arabic calligraphy and watchmaking,” says Halwani. “Firstly, the digital face represented a modern shift away from a traditional watch face. And Arabic calligraphy – created centuries ago in a specific script, size and repetitive, traditional art form – is something I’ve explored in different dimensions, too. My design is supposed to invite people in the Arab world, and everywhere, to consider that they can still be progressive while always conserving their identity.” [Source]