Posted by Mark
The blog Beirut/NTSC posted some very sad news yesterday, it turns out the Gandour “Tarboush” (AKA Rass al 3abed) is actually not a Gandour or Lebanese creation, but it’s actually copied from a Swiss company! They copied everything, the chocolate idea, the branding of it and even the name!
The original name of the Swiss chocolate was “TÃªtes de nÃ¨gre” which translates to “Negro heads” in English and “Rass al 3abed” in Arabic. Back in 1992 “TÃªtes de nÃ¨gre” was renamed to “TÃªte au Choco” or “Swiss Chocolate Whips” while in Lebanon Gandour just recently renamed it from “Rass al 3abed” to “Tarboush”.
I thought this was very disappointing since Lebanese generally regard “Rass al 3abed” as our very own product. As a commentator (bodywotwat) on Beirut/NTSC highlighted, this isn’t the only idea Gandour have copied, here are more products:
Safari is inspired from Lion Bar
Pik-One is inspired from KitKat
Pik-One Big is inspired from KitKat Chunky
Queen is inspired from Prince Lu
Hawaii is inspired from Bounty
Tofiluk is inspired from Twix
XL’Z is inspired from M&M’s
Gandour Gum is inspired from Chiclets
Check out Beirut/NTSC’s post [Here]
Update: It seems there is a possibility that Ras al 3abed was actually created in the 1930′s… once I find out more about this will post another update.