Three IMAX theatres will be added to VOX locations in the MENA region, including one in Beirut, marking IMAX’s entry into that country. VOX Cinemas are expected to get IMAX by end of this year based on what I’ve been told, but the date hasn’t been confirmed yet. I’ve been to an IMAX theater once and it’s quite an amazing experience. The technology and architecture makes you forget you’re in a theater and makes the movie so freaking real!
I will keep you posted if there are any updates but this is very exciting news for myself and all movie-goers in Lebanon.
IMAX Corporation (NYSE: IMAX) and VOX Cinemas, a leading exhibitor in the Middle East, today announced an agreement for three IMAX® theatres to be added to VOX locations throughout the region. IMAX theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking IMAX’s entry into that country. In addition, IMAX’s next-generation digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.
“Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and IMAX is a brand that is regarded as the best among our guests in the region,” said Cameron Mitchell, CEO of VOX Cinemas. “Our commitment to delivering a customer-focused cinema experience is a perfect fit with IMAX’s cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, IMAX will serve as an anchor attraction that we are confident will be embraced by our guests. [Source] “