To be honest, I have mixed feelings about this campaign just like the guys at Brofessional. The reason is that unlike many, I happened to know May’s tragic story but people who don’t will get a bit confused.

In all cases, YASA and others are doing a great job promoting awareness but the accidents are still on the rise and the roads are getting worse. I think it’s time we move from TVCs to more practical approaches or maybe a mixture of both.

You can watch May’s Interview with Min el Ekhir Talk of the Town [Here].