[YouTube]
To be honest, I have mixed feelings about this campaign just like the guys at Brofessional. The reason is that unlike many, I happened to know May’s tragic story but people who don’t will get a bit confused.
In all cases, YASA and others are doing a great job promoting awareness but the accidents are still on the rise and the roads are getting worse. I think it’s time we move from TVCs to more practical approaches or maybe a mixture of both.
You can watch May’s Interview with Min el Ekhir Talk of the Town [Here].
You mean “Talk of the Town” not “Men El Ekhir”…
And about the campaign, I honestly hope it will change something in the targeted (careless) people minds… It is very very touching, but I think only people who have lost someone in similar cases will be rightly and truly impressed by it… I don’t know what to think