I got to know Loryne Atoui and her NGO OneWigStand from TEDxBeirut but then I met Loryne on two occasions, one of which was during the shooting of Min el Ekhir where she was presenting her idea.

We had a long wait ahead of us so she talked me through her initiative and I absolutely loved what she’s doing. As you all know, “hair loss comes as a result of cancer treatments and can be devastating to a woman’s self-esteem as well as emotionally distressing as they feel others will realize they are sick. Many patients report feeling insecure about their appearance during this time and isolate themselves from others as a result of this”. [Link]

The campaign will be running across Lebanon until June 2013 and the target is 400 pony tails. If you wish to help or donate, you can check out more details [Here].

From my part, I convinced my fiancée to make the cut and she gladly agreed to do so towards the end of June.